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Spontaneous purchases increase

Trade, for the most part, is developing not due to high demand for a certain range of products, but due to a very interesting phenomenon, which marketers are still researching. Spontaneous purchase. What is it?

Impulse buying – how to increase sales

You put a lot of effort and time to attract customers? They came, bought bread, milk and sugar and left? Something in your store is planned wrong. Most of today’s consumers are eager to plan their expenses sparingly, so getting to fill their cart to capacity is not so simple. People tend to make spontaneous purchases if the atmosphere contributes to this.

Display of goods

Proper display will increase sales. You should clearly think over the planogram of the arrangement of goods, brands, and trade units. “Tasty” display attracts attention and makes you buy additional products. Shelves should be complete and accurate, affordable and objective prices. Teach sellers to organize the calculation correctly, demand timely replacement of price tags to avoid unpleasant situations at the checkout. Use decorations for holidays, banners when designating promotional products, social positions and other units to which you want to attract attention.

In pursuit of maximum sales, all possible methods and knowledge should be used. Among them, we highlight the color effect and the effect on olfactory receptors.

Color

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Scientists in the last century studied the phenomenon of the influence of color on human behavior. Yellow color excites appetite, red irritates, green calms, pastel tones have, and saturated colors intensify the atmosphere. Using such knowledge is easy in the store. Where food is sold, you need to use colors that whet your appetite, red colors will draw attention to promotions, new products. Do not turn the store into a “Christmas tree”, arrange your colors very intelligently and clearly, develop your own style, recognizable and effective.

Smells

Vanilla, coffee, the smell of fresh pastries are the favorite smells of not only store owners, all customers, having noticed such pleasant smells, will go looking for where this pleasant aroma comes from. Hot brewed coffee and the aforementioned aromas kindle the appetite, and the colors in which the decor is framed make the visitor even more thirsty to buy something tasty. Many other odors can help increase sales, not just in the grocery area.

Music

Soothing music does not play in vain in the trading floor. To lull the vigilance and attentiveness of visitors means significantly increasing the percentage of spontaneous purchases. Choose interesting and correct music that everyone will like, and make you profit.

Direction of travel

Oddly enough, but placing the shelves in such a way that customers move counterclockwise, very effectively contributes to an increase in spontaneous purchases. If even the most purchased daily consumption goods are placed next to various products that should be sold faster, their sales will also increase.

Want to sell more? Do not like it when the buyer returns the goods to the shelf? Use invisible techniques to influence visitors and increase your sales.

Proper display will increase sales. You should clearly think over the planogram of the arrangement of goods, brands, and trade units. “Tasty” display attracts attention and makes you buy additional products. Shelves should be complete and accurate, affordable and objective prices. Teach sellers to organize the calculation correctly, demand timely replacement of price tags to avoid unpleasant situations at the checkout. Use decorations for holidays, banners when designating promotional products, social positions and other units to which you want to attract attention.

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