Partisan marketing in action
Wikipedia says: “Partisan Marketing is a low-budget way of advertising and marketing that allows you to effectively promote your product or service, attract new customers and increase your profits without investing or almost no money. Therefore, guerrilla marketing is also called “low-budget marketing” or “low-cost marketing.”
We’ll tell you about examples of how guerrilla marketing helped firms sell their products and services.
All cases are quite interesting, one might say creative. Perhaps someone will take note of them.
1) The French company – the manufacturer of soap, applied the following technique. In the production of soap, she placed the company logo not on the outside of the soap, as we are used to seeing, but applied to the inside, which is made transparent. Therefore, the manufacturer’s company logo will be visible for a very long time until the entire piece is over. This technique can be applied with success in the hotel business. For example, order a similar soap for a hotel, with a hotel logo and contact details. Indeed, many hotel visitors are happy to take such “souvenirs” with them. A similar piece of soap at someone’s house will advertise the hotel from which it was taken out for a long time.
2) In Germany, one car seller uses not quite standard advertising for his services. Not quite standard advertising still gives good results. The car seller knows well the psychology of the buyer, according to which the buyer does not just want to see the product he likes, but also “try on” it. So this seller sends potential buyers huge pictures of a full-size machine. In this photo, the viewing windows in the car are cut out, and the client can not just stand next to her, he can even “sit” in it, and check whether he looks respectably enough in such a car.
3) And here is an example of guerrilla marketing, showing how you can use not quite standard methods of advertising, but you can say completely non-standard methods. A pastry chef from the US city of San Louis decided to draw attention to his pastry shop with a joke. He sent out over a hundred messages around the city. The message contained the following: “Hello, kitten, I’m waiting for you tonight in the Flea confectionery. Most of these messages were opened by the wives of the addressees. In the evening, a crowd of women came to the patisserie to receive satisfaction. Naturally, this deception was quickly revealed, but this confectionery became very famous throughout the city, its attendance also increased very much.
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4) This example of guerrilla marketing is truly striking in its unusualness. Ben & Jerry, an English ice cream producer, has agreed with an English farmer to place posters advertising their ice cream on the sides of cows grazing along the road. The cost of such advertising was very small, but the result was excellent. Naturally, people who saw such an advertisement, at a subconscious level, perceived the company’s products as high-quality, made from natural milk.
5) This example of guerrilla marketing uses associative relationships on a subconscious level. An American security company has agreed with a police department in a Illinois county to advertise its services on car doors. Police cars driving around the city indirectly guarantee the quality of services of this company.
Partisan marketing promotes your business
The following examples of guerrilla marketing show in action one of the principles of guerrilla marketing: strive to use the opportunities of cooperation with different companies to develop your business.
6) The office of one American dentist was located opposite the popular shopping center. He often used the services of a dry cleaning service located at this mall. According to his observations, many residents living nearby used the services of this dry cleaning service. For a small fee, he arranged with a dry cleaning service to hang labels with advertising on his shoulders with ready-made orders. From the first month of such cooperation, the circle of its customers began to replenish with new customers.
7) The use of various free coupons is very widely used in guerrilla marketing. For example, the well-known company Gold’s Gym generously distributes its “free time” cards in various thematic institutions. In many sports stores you can see coupons that are distributed to buyers of sports goods. Such coupons can attract new customers.