I have already talked about evidence that good grammar increases your income. Rob Asgard has determined that there are grammar crimes that can actually prevent you from getting a job. Forbes employee Zack O’Malley Greenberg has even shown that musicians who earn the most are almost always those who use grammar the best.
Now major brands are participating in this. For every company that becomes its own content producer, from tweets and blogs to billboard advertisements, the ability to provide error-free material is key.
While? as few people can find a grammatical error on a LinkedIn corporate page, serious errors (in Continue reading
One of the coolest advertisers in the world, Rory Sutherland, executive creative director of British Ogilvy, about intangibles, potatoes and breakfast cereals.
It suddenly dawned on me (after so many years in business): what we create in advertising – these intangibles, values of perception, brand, in a word, intangible values - have a bad reputation. And in vain. Think about it, if in the future there will be few material values, then we will have only two options.
Living in a world that has become poorer that people for the most part do not like. Or live in a world where it is intangibles that for the most part comprise shared values. They often perfectly replace exhausted labor or limited resources when creating things. Continue reading
A few comments from Sergey Belousov, a well-known entrepreneur, about the mistakes of people who start startups.
– The first mistake: “we all know ourselves.”
The other day I met with a startup who asked for investments. When its founder told me that he knew exactly where and how he would develop, I asked how old his company was and what its turnover was. He replied that six, and this year they plan to make $ 1.2 million. Do I need to comment on his words somehow? For so many years, a person who “knows everything” has not achieved truly serious success. Where is the line that separates the confident entrepreneur, whom we, as a fund, want to see in front of us, from self-confident and stubborn? Frankly – I do not know, this is “chemistry.” But I know for sure that even people really wise by experience understand one thing: they don’t know much and they always need to learn. And even more so, Continue reading