Common startup mistakes
A few comments from Sergey Belousov, a well-known entrepreneur, about the mistakes of people who start startups. - The first mistake: "we all know ourselves." The other day I met…

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5 Ways to Become a Millionaire in a Big City
Nothing is impossible. Most of the problems and barriers appear only in our heads and never appear in real life. The main thing is to understand this and “turn off…

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The battle of brands: companies with better grammar win
I have already talked about evidence that good grammar increases your income. Rob Asgard has determined that there are grammar crimes that can actually prevent you from getting a job.…

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The battle of brands: companies with better grammar win

I have already talked about evidence that good grammar increases your income. Rob Asgard has determined that there are grammar crimes that can actually prevent you from getting a job. Forbes employee Zack O’Malley Greenberg has even shown that musicians who earn the most are almost always those who use grammar the best.

Now major brands are participating in this. For every company that becomes its own content producer, from tweets and blogs to billboard advertisements, the ability to provide error-free material is key.

While? as few people can find a grammatical error on a LinkedIn corporate page, serious errors (in Continue reading

Life Tutorials and Marketing Tricks from a Cool Advertiser

One of the coolest advertisers in the world, Rory Sutherland, executive creative director of British Ogilvy, about intangibles, potatoes and breakfast cereals.

It suddenly dawned on me (after so many years in business): what we create in advertising – these intangibles, values ​​of perception, brand, in a word, intangible values ​​- have a bad reputation. And in vain. Think about it, if in the future there will be few material values, then we will have only two options.

Living in a world that has become poorer that people for the most part do not like. Or live in a world where it is intangibles that for the most part comprise shared values. They often perfectly replace exhausted labor or limited resources when creating things. Continue reading

Common startup mistakes

A few comments from Sergey Belousov, a well-known entrepreneur, about the mistakes of people who start startups.

– The first mistake: “we all know ourselves.”

The other day I met with a startup who asked for investments. When its founder told me that he knew exactly where and how he would develop, I asked how old his company was and what its turnover was. He replied that six, and this year they plan to make $ 1.2 million. Do I need to comment on his words somehow? For so many years, a person who “knows everything” has not achieved truly serious success. Where is the line that separates the confident entrepreneur, whom we, as a fund, want to see in front of us, from self-confident and stubborn? Frankly – I do not know, this is “chemistry.” But I know for sure that even people really wise by experience understand one thing: they don’t know much and they always need to learn. And even more so, Continue reading

Earnings on the Internet and paying taxes
Earning on the Internet and paying taxes. Not so long ago, the Internet has firmly entered our lives, and for many it has become not only a place for spending…

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5 Ways to Become a Millionaire in a Big City
Nothing is impossible. Most of the problems and barriers appear only in our heads and never appear in real life. The main thing is to understand this and “turn off…

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Distributor of a popular brand. Your business or part of a whole?
The dream of owning a company may remain unattainable, or it may come true in a completely unusual way. In large cities, it is difficult to find a niche where…

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Worthless, impossible and stupid? Why do custom business ideas succeed?
If everyone is looking at you like you're crazy when you tell them about your business idea, congratulations. You can be on the way to becoming a true entrepreneur. Just…

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