I have already talked about evidence that good grammar increases your income. Rob Asgard has determined that there are grammar crimes that can actually prevent you from getting a job. Forbes employee Zack O’Malley Greenberg has even shown that musicians who earn the most are almost always those who use grammar the best.
Now major brands are participating in this. For every company that becomes its own content producer, from tweets and blogs to billboard advertisements, the ability to provide error-free material is key.
While? as few people can find a grammatical error on a LinkedIn corporate page, serious errors (in Continue reading
The dream of owning a company may remain unattainable, or it may come true in a completely unusual way. In large cities, it is difficult to find a niche where competition is not too fierce, but it is somewhat easier to ensure stable demand. There are a lot of options for doing business in our time, but not all of them turn out to be profitable and durable.
Reliable and effective. How to become a distributor?
Large companies tend to expand in various ways, among which the sale of franchises has become a fairly profitable method. This option is perfect for the most important company, as the brand expands its coverage halo, increasing recognition even more, monthly deductions are made for the opportunity to work on behalf of a trade brand, and almost complete control over the operation of an open branch. Continue reading
One of the coolest advertisers in the world, Rory Sutherland, executive creative director of British Ogilvy, about intangibles, potatoes and breakfast cereals.
It suddenly dawned on me (after so many years in business): what we create in advertising – these intangibles, values of perception, brand, in a word, intangible values - have a bad reputation. And in vain. Think about it, if in the future there will be few material values, then we will have only two options.
Living in a world that has become poorer that people for the most part do not like. Or live in a world where it is intangibles that for the most part comprise shared values. They often perfectly replace exhausted labor or limited resources when creating things. Continue reading