The dream of owning a company may remain unattainable, or it may come true in a completely unusual way. In large cities, it is difficult to find a niche where competition is not too fierce, but it is somewhat easier to ensure stable demand. There are a lot of options for doing business in our time, but not all of them turn out to be profitable and durable.
Reliable and effective. How to become a distributor?
Large companies tend to expand in various ways, among which the sale of franchises has become a fairly profitable method. This option is perfect for the most important company, as the brand expands its coverage halo, increasing recognition even more, monthly deductions are made for the opportunity to work on behalf of a trade brand, and almost complete control over the operation of an open branch. Continue reading
Most of us, at some point in our lives, worked in organizations that were tough and irreconcilable. You know, the office world is meters of gray carpet flooded with fluorescent light. We all know that these types of corporate culture generate mediocrity. They kill souls (not to mention productivity and creativity). The company may be able to survive by being managed in this way, but it will not grow. Because the best talents will not have any interest in working in such a place.
Experienced leaders understand that talented people are the most important factor in a company’s success. You can provide all the essentials, but without the right talent, you will simply run away. And in order to attract and retain such a talented person, you must work with him to adjust the work to his needs. This makes people feel appreciated, leading to maximum productivity. The main thing is to be flexible and ready to cooperate on business hours and location. Remote work is effective due to the large number of reasonable reasons at the present time.
The benefits of collaborating with talents to plan the optimal flexibility of their workplace include: Continue reading
One of the coolest advertisers in the world, Rory Sutherland, executive creative director of British Ogilvy, about intangibles, potatoes and breakfast cereals.
It suddenly dawned on me (after so many years in business): what we create in advertising – these intangibles, values of perception, brand, in a word, intangible values - have a bad reputation. And in vain. Think about it, if in the future there will be few material values, then we will have only two options.
Living in a world that has become poorer that people for the most part do not like. Or live in a world where it is intangibles that for the most part comprise shared values. They often perfectly replace exhausted labor or limited resources when creating things. Continue reading