Trade, for the most part, is developing not due to high demand for a certain range of products, but due to a very interesting phenomenon, which marketers are still researching. Spontaneous purchase. What is it?
Impulse buying – how to increase sales
You put a lot of effort and time to attract customers? They came, bought bread, milk and sugar and left? Something in your store is planned wrong. Most of today’s consumers are eager to plan their expenses sparingly, so getting to fill their cart to capacity is not so simple. People tend to make spontaneous purchases if the atmosphere contributes to this.
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